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What SEO means?

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SEO is known as Search Engine Optimization. It is a process where we optimize our websites as per Google rule, so we can rank our websites on Google's 1st page. In simple words increasing the quality and quantity of website traffic by improving the visibility of a website or a web page on the search engine. SEO is also known as an organic/unpaid technique to rank websites or web pages.

Why Search Engine Optimization is important

In this competitive Digital Marketing world, SEO is more important than ever.

Millions of people search every day, looking for the solution to their queries/problems. It helps us to improve our website or blog visibility in Google SERP, and get organic traffic.

Learn about the importance of SEO -

Now we know the basics of SEO. We are ready to Learn SEO (a beginner's guide). Below is what SEO consists of -

Keyword Research

So, let's start with keyword research which is one of the most crucial parts of SEO, without which SEO can't be done or executed.

So, what is a keyword? The keyword is a term or phrase that user type in google search box or any other search engine search box.

There are mainly two types of keywords -

Below mentioned are some free tools that you can use to do keyword research -

Types of SEO

There are mainly 3 types of SEO, which are as follows -

1.White Hat SEO.

It means where we follow the guidelines of Google to get a higher ranking on Google SERP.

Most used/practice white hat techniques.

2.Black Hat SEO.

It means where we don't follow the guideline of Google for ranking. In this technique, we use loopholes for getting higher ranking on SERP, for which Google can ban your website.

If you want your website to rank for a long term period then you must practice white hat technique and save your website from getting a ban.

3.Gray Hat SEO.

It is somewhat between black hat and white hat technique but still, it is not a safer way to rank a website.

Here are some examples of Gray Hat technique

SEO for Beginners

Now let's dive deeper to Know more about SEO

SEO is divided into three parts.

What is On-Page-

On-page is a practice/technique to optimize particular/individual web pages to rank on SERP and get relevant traffic. In on-page, we optimize both HTML source code and content of the web pages. On page include the following activities as mentioned below

What is Off-Page-

Off-page refers to those activities we do to improve our page visibility on Google SERP. In simple language on off-page, we focus on quality link building through various techniques.

What Technical SEO means

It means optimizing your websites for the crawler. In other words, optimizing your website for crawling and indexing your website. So crawlers can index your website without any problems.

Best practice for Technical SEO.

Beginner Link Building Strategy

What is Link Building?

Link building is a process of getting quality backlinks from relevant websites.

What are backlinks?

The links you are getting from another website are known as backlinks which are generally hypertext links.

Why Link Building is Important

It is one of the most important factors in Google rank. Search engines use links to explore new content and webpages to determine the authority of a website based on the authority passed from external sources/another website. It means that a website link profile is one of the most important ranking factors.

Types of Backlinks

Dofollow links allow google/crawlers to follow them and the authority of the linking page pass to the linked page. This authority is also often called the "link juice".

Nofollow links do not allow google/crawlers to follow them and the authority of the linking page does not pass to the linked page.

Now let us understand the quality of backlinks.

Quality backlinks depend on three aspects

Link Building Strategy.

1. Social Bookmarking

Social bookmarking are the site where user can share or bookmark their content, web pages, images, and videos.

Here are some popular social bookmarking sites.

2. Web 2.0 (Blog Submissions)

Web 2.0 is a technique used to share your content on various platforms. here are some sites of Web 2.0 -

They are some famous and best Web 2.0 submissions sites.

3. Quora

Quora is a QNA (Question and answer) platform from which you can bring good and high-quality traffic to your website or blog by giving anchor text on your answer, but keep in mind your answer must be good and trustworthy then only you get high-quality traffic to your website.

Note [ While giving anchor text you must focus on your target keywords and anchor text must be relevant]

4. Article submissions

Through Article Submissions you can generate high-quality backlinks for your website or blog and you can drive high-quality traffic.

Here are some websites for submitting articles.

5. Image Submissions

It means submitting your images to image promotion websites. There are different image submissions websites present on the web, but here are some of the best websites you can make use of

6. Other Link Building techniques

You can use this technique to generate more backlinks.

So, here are our best link building techniques we personally use to rank our websites and blogs. Hope this SEO guide helped you learn the basics of SEO.

Hiring an SEO Training can be the best step that a business can take to getting to number one in Google. If all of your staff members understand how Google works, and other search engines, you stand a good chance of getting the right content and marketing programs black hat seo videos active for your business. There are many ways to get a good SEO Training working for your business, and a lot of them offer a wide range of programs that may or may not suit your business.

What SEO training sessions are available?

Training sessions should be selected based on the amount of time you have to dedicate to the topic at hand. Conferences might benefit from an SEO training session that is only an hour long and brings everyone up to date with the latest trends. However a 4 day SEO training session might be of more benefit to those businesses that want to give their staff all of the tools that will get them to number one. You should be able to find small or a large programs and have sessions that can fit into an external syllabus. Broadly, you should be able to obtain the following sessions;

1 hour training session. In this session we can cover a little of the basics of SEO, and some things any business can do to make a difference. Depending on the conference we can also cover issues such as the new Google update, or the impact of Bing. From $220 inc GST.

1 Day intensive course. We can cover most of the basics in this session. During our day sessions we usually split it in two and cover the basics of building a website that sells in the morning, and in the afternoon we work on website promotion. From $1100 inc GST

4 Day training course. Across a four day session we can cover all of the topics listed below. This is a full training session with the aim of you leaving with a complete set of instructions on how you can get your website to rank well in any market. From $3600 inc GST

What will you learn about SEO?

There are many topics that can be covered in a session. Every SEO program is tailored to suit the audience, and the time given. Broadly we can cover the following topics;

Selecting Keywords that sell Competitive analysis How to build a healthy relationship with a search engine Good link building activities Using Google Analytics How to track your website ranking Advanced linkbuilding techniques The effect of recent Google changes on your ranking Up to date training in the latest search engine trends Optimising for Mobile search Optimising for Local search

On page optimisation

Website promotion PPC vs SEO What is Black Hat SEO, and how to avoid it. Getting to number one in Google Using the right descriptions for click through

How much will our SEO Training cost? All our sessions are created for the market individually. Our pricing starts from $220 for a one hour session, and goes up to $3600 for a four day session. You will have to call or email us for a full break down of what your session will cost.